Pertanyaan:
- What is the difference between a “page view” and a “unique page view” in web analytics?
- How can a business use a heatmap to identify a problem with its website design?
- Explain how website analytics can help validate or invalidate a marketing hypothesis.
STATUS : 100%
KETERANGAN : Saya telah mengerjakan tugas ini dengan baik dan benar
BUKTI :
1. A page view counts every time a page is loaded or reloaded in a browser. If the same user visits the same page multiple times during a session, each visit is counted as a page view.
A unique page view counts the number of distinct sessions in which a page was viewed at least once. Multiple views of the same page by the same user in one session are counted only once.
2. A heatmap visually represents how users interact with a website by showing areas where they click, scroll, or hover most frequently. By analyzing a heatmap, businesses can identify design problems such as:
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Users clicking on non-clickable elements (indicating confusion)
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Important buttons or information being ignored
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Users not scrolling far enough to see key content
These insights help improve layout, navigation, and user experience.
3. Website analytics provide measurable data that allows businesses to test assumptions objectively. For example, if a marketing hypothesis states that a new landing page will increase conversions, analytics can track key metrics such as bounce rate, time on page, and conversion rate before and after the change.
If the data shows improvement, the hypothesis is validated; if not, it is invalidated. This data-driven approach reduces guesswork and improves marketing decisions.