Nama kelompok:

Mutia Zahra
Nadine Hasibuan
Vina Robiatul
Sabrina Nuraini

Pertanyaan:

1. Write a simple linear formula to project your chosen public demand proxy (pick Banten TPK or CGK passengers) for the next 24 months, and mark the first month you expect to meet or exceed a 2019-style baseline for that proxy.

2. State your marketing and retail considerations for launching Phase 1 (pop-up + soft launch) now versus staging to Phase 2 later. Address lease/fit-out timing, staffing & training, media pacing (always-on vs. pulses), influencer/event calendar, and seasonality (Ramadan, school holidays, year-end).

3. If tourist/visitor signals (e.g., TPK or CGK) lag while residents stay steady, how would you adapt channel mix, creative, and promotions without rewriting the whole plan? Be concrete about shifting toward geo-targeted locals, loyalty/CRM pushes, bundled value (vs. blanket discounts), and event formats suited to residents rather than tourist traffic.

Status :

100% selesai.

Keterangan:

Saya telah mengerjakan tugas dengan baik dan benar.

Bukti:

Kasus 4: Peluncuran Mal BSD

1. Rumus Linier Proyeksi Permintaan

Model sederhana:

Y_t = a + bX_t

X_t = waktu (bulan ke-t)

a = nilai awal

b = tren (pertumbuhan rata-rata per bulan)