Pertanyaan:
4) PT Sinar GroMart is a rapidly expanding mini-market chain with 40 outlets across Jakarta. Management wants to ensure that every rupiah spent on promotion leads to measurable revenue growth. To move towards a data-driven strategy, the company analyzed its promotion spending and monthly revenue for the past 10 months in 2024. Please evaluate whether the company should increase its promotion budget for the next quarter.
- Interpretation of Regression Results
- In your own words, explain what the slope (4.92) means for PT Sinar GroMart’s business.
- What does the intercept (848.27) represent?
- Does the model indicate a strong or weak relationship between promotion spending and revenue? Why?
- Forecasting and Quantitative Analysis
- Using the regression formula, calculate the expected monthly revenue if promotion spending is increased to Rp 150 million.
- Compare this forecast to the revenue when promotion spending was Rp 130 million.
- How much additional revenue is predicted?c. Based on your findings, calculate the Return on Investment (ROI) of the additional Rp 20M spending.
- Decision-Making and Business Implications
- Should PT Sinar GroMart approve the proposed budget increase? Support your answer with numerical reasoning.
- What risks should management consider before increasing the promo budget (e.g., consumer behavior, inflation, competition)?
- Aside from promotion spending, what other variables might influence revenue that could be added to a multiple regression model.
Status:
100%/100%
Keterangan:
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