Assignment week 1 (BD407)- Ulung Alikha Soraida 2581488832

PERTANYAAN : 

Module Question 1

• 1. 1. Describe the key components of the communication process. How does “noise” interfere with this process in a business setting you’ve experienced?
     2. What is the difference between formal and informal communication channels in an organization? Provide an example of when to use each.
     3. Explain the concept of “ethical communication.” Why is it crucial for long-term business success?
     4. How does the “You-Attitude” shift focus to reader benefits?

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BUKTI :

1. The communication process includes sender, message, channel, receiver, feedback, and noise, as explained in models by Claude Shannon & Warren Weaver and David Berlo. “Noise” is anything that disturbs the message, such as unclear instructions or technical problems. In business, noise can cause misunderstandings and reduce productivity.
2. Formal communication follows official structures like emails, reports, or meetings and is used for important information. Informal communication is casual, like chats or quick discussions, and helps build relationships or share ideas quickly.
3. Ethical communication means being honest, respectful, and transparent. It is important because it builds trust, protects reputation, and supports long-term business success.
4. You-Attitude focuses on the reader’s benefit rather than the sender’s needs. It makes messages more audience-centered, persuasive, and professional.