hai semuanya gua revi apriliano dan gua disini pengen kasih tau 10 pertanyaan yang akan gua tanyakan ke SUS ( stand up study ) dan inilah 10 pertanyaannya sesuai dengan tema saya yaitu “customer development: enganging with your target audience”:
- Who is my ideal customer, and what problem am I solving for them?
Answer: My ideal customers are people who enjoy high-quality, flavorful snacks and are looking for a convenient, protein-rich food option. They might be students, professionals, or fitness enthusiasts who need a tasty, long-lasting snack. The main problem I’m solving is the lack of delicious, high-protein snacks that are both convenient and satisfying.
- How have I engaged with my target audience this week?
Answer: I’ve engaged with my audience through social media posts, responding to comments, and direct messaging potential customers. I’ve also interacted with local communities and potential retail partners to get feedback on Magi Dendeng.
- What methods (surveys, interviews, social media, etc.) have I used to gather customer feedback?
Answer: I’ve gathered feedback through Instagram polls, in-person taste tests, WhatsApp group discussions, and casual conversations with friends and family who tried the product.
- What common patterns or trends have I noticed in my customer feedback?
Answer:
- Customers love the taste but some suggest a spicier or sweeter variant.
- Packaging could be more appealing and easier to open.
- Some customers want smaller, on-the-go packs.
- Pricing is a concern for students but reasonable for working professionals.
- How have I adapted my product/service based on customer input?
Answer:
- Considering new flavor variations based on popular requests.
- Exploring better, more convenient packaging.
- Testing different price points or promo bundles for students.
- What are the biggest challenges I face in engaging with my target audience?
Answer:
- Getting consistent feedback from a larger audience.
- Increasing brand awareness with limited marketing resources.
- Convincing new customers to try the product without free samples.
- Which engagement strategies have worked best, and why?
Answer:
- Free samples at events – People are more likely to try and buy after tasting.
- Social media polls & stories – Quick and easy way to get opinions.
- Influencer collaborations – Helps build credibility and reach new audiences.
- How do my customers currently perceive my brand or product?
Answer: Most customers see Magi Dendeng as a tasty, high-quality snack but not yet widely known. Some see it as slightly premium due to the price point.
- What steps can I take to improve communication and relationships with my audience?
Answer:
- Posting more behind-the-scenes content to show the brand’s authenticity.
- Engaging with followers more actively through DMs and comments.
- Offering limited-time discounts to encourage first-time buyers.
- What is one key insight I’ve learned from my customers that could shape my business strategy?
Answer: Customers value both taste and convenience, so focusing on better packaging and introducing smaller, more affordable packs could increase sales and reach a broader audience.