Materi Perkuliahan FS217 TA. 2022/2023
| Pertemuan |
Tentang |
Pertemuan |
Tentang |
| 1 |
INTRODUCTION DIGITAL MARKETING |
8 |
CONTENT MARKETING AND NATIVE ADVERTISING |
| 2 |
BIG DATA IN DIGITAL MARKETING |
9 |
USE OF EMAIL AS DIGITAL MARKETING |
| 3 |
DIGITAL ADVERTISING AS A MARKETING MEDIA |
10 |
MARKETING CONCEPT IN GOOGLE ADS |
| 4 |
MOBILE MARKETING |
11 |
USE OF VIDIO IN DIGITAL MARKETING |
| 5 |
SOCIAL MEDIA MARKETING |
12 |
MARKET RESEARCH |
| 6 |
SEARCH ENGINE OPTIMIZATION (SEO) |
13 |
METHODS OF TARGETING DIGITAL MARKETING & ADVERTISING |
| 7 |
PAY PER CLICK (PPC) DIGITAL MARKETING CONCEPT |
14 |
ADVERTISING IN A COMPANY |
