VIDEO BD301 MARKET RESEARCH 2024/2025

Pertemuan Topik Subtopik Video Link Video
Pertemuan 1 Pengenalan Market Research 1.1 – Pengertian Market Research Introduction to Market Research Introduction to Market Research
1.2 – Peran Market Research dalam Bisnis The Role of Market Research The Role of Market Research
1.3 – Siapa yang Membutuhkan Market Research? Who Needs Market Research? Who Needs Market Research?
1.4 – Proses Market Research Market Research Process Market Research Process
1.5 – Klasifikasi Market Research Types of Market Research Types of Market Research
Pertemuan 2 Research Design Market Research 2.1 – Definisi Research Design Research Design Basics Research Design Basics
2.2 – Klasifikasi Research Design Research Design Types Research Design Types
2.3 – Exploratory Research Exploratory Research Exploratory Research
2.4 – Descriptive Research Descriptive Research Descriptive Research
2.5 – Causal Research Causal Research Causal Research
Pertemuan 3 Membangun Bisnis dengan Market Research 3.1 – Memahami Pentingnya Keberadaan Market Research Importance of Market Research Importance of Market Research
3.2 – Memahami Market Understanding the Market Understanding the Market
3.3 – Memahami Pelanggan/Konsumen Understanding Customers Understanding Customers
3.4 – Membangun Produk Baru dan Memasarkannya Building and Marketing New Products Building and Marketing New Products
3.5 – Memposisikan Brand dan Komunikasi Positioning and Communication Positioning and Communication
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Pertemuan 4 Sampling dalam Riset Pasar 4.1 – Teknik Sampling Sampling Techniques Sampling Techniques
4.2 – Probabilitas vs Non-Probabilitas Probability vs Non-Probability Probability vs Non-Probability
4.3 – Menentukan Ukuran Sampel Determining Sample Size Determining Sample Size
4.4 – Mengumpulkan Data yang Relevan Collecting Relevant Data Collecting Relevant Data
4.5 – Mengatasi Bias Sampling Overcoming Sampling Bias Overcoming Sampling Bias
Pertemuan 5 Survei dan Kuesioner 5.1 – Merancang Kuesioner yang Efektif Designing Effective Questionnaires Designing Effective Questionnaires
5.2 – Teknik Pengumpulan Data Data Collection Techniques Data Collection Techniques
5.3 – Validitas dan Reliabilitas Kuesioner Validating and Reliability of Questionnaires Validating and Reliability of Questionnaires
5.4 – Teknik Penyebaran Survei Survey Distribution Techniques Survey Distribution Techniques
5.5 – Menganalisis Hasil Survei Analyzing Survey Results Analyzing Survey Results
Pertemuan 6 Data Collection Methods 6.1 – Observasi Observation Observation
6.2 – Wawancara Interviews Interviews
6.3 – Focus Group Discussion Focus Group Discussion Focus Group Discussion
6.4 – Data Sekunder Secondary Data Secondary Data
6.5 – Eksperimen Experiments Experiments
Pertemuan 7 Data Analysis 7.1 – Pendekatan Analisis Data Kuantitatif Quantitative Data Analysis Quantitative Data Analysis
7.2 – Pendekatan Analisis Data Kualitatif Qualitative Data Analysis Qualitative Data Analysis
7.3 – Analisis Deskriptif Descriptive Analysis Descriptive Analysis
7.4 – Analisis Inferensial Inferential Analysis Inferential Analysis
7.5 – Penggunaan Software untuk Analisis Data (SPSS, SmartPLS) Using Software for Data Analysis Using Software for Data Analysis
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Pertemuan 8 Segmentasi Pasar 8.1 – Definisi dan Pentingnya Segmentasi Pasar Definition and Importance of Market Segmentation Definition and Importance of Market Segmentation
8.2 – Variabel Segmentasi Segmentation Variables Segmentation Variables
8.3 – Variabel Segmentasi Lanjutan Advanced Segmentation Variables Advanced Segmentation Variables
8.4 – Targeting Targeting Targeting
8.5 – Positioning Positioning Positioning
Pertemuan 9 Competitive Analysis 9.1 – Mengidentifikasi Pesaing Identifying Competitors Identifying Competitors
9.2 – Analisis SWOT SWOT Analysis SWOT Analysis
9.3 – Five Forces Analysis Five Forces Analysis Five Forces Analysis
9.4 – Benchmarking Kompetitor Competitor Benchmarking Competitor Benchmarking
9.5 – Menilai Kekuatan dan Kelemahan Pesaing Assessing Competitors’ Strengths and Weaknesses Assessing Competitors’ Strengths and Weaknesses
Pertemuan 10 Forecasting Market Trends 10.1 – Definisi Forecasting Definition of Forecasting Definition of Forecasting
10.2 – Teknik Forecasting Forecasting Techniques Forecasting Techniques
10.3 – Data Historis dan Analisis Tren Historical Data and Trend Analysis Historical Data and Trend Analysis
10.4 – Mengantisipasi Perubahan Pasar Anticipating Market Changes Anticipating Market Changes
10.5 – Penggunaan Forecasting dalam Pengambilan Keputusan Using Forecasting for Decision Making Using Forecasting for Decision Making
Pertemuan 11 Pricing Strategy Research 11.1 – Metode Penetapan Harga Pricing Methods Pricing Methods
11.2 – Penetapan Harga Berbasis Biaya Cost-Based Pricing Cost-Based Pricing
11.3 – Penetapan Harga Berbasis Nilai Value-Based Pricing Value-Based Pricing
11.4 – Harga Dinamis Dynamic Pricing Dynamic Pricing
11.5 – Pengaruh Harga terhadap Konsumen Impact of Pricing on Consumers Impact of Pricing on Consumers
Pertemuan 12 Customer Satisfaction Research 12.1 – Definisi Kepuasan Pelanggan Definition of Customer Satisfaction Definition of Customer Satisfaction
12.2 – Teknik Pengukuran Kepuasan Pelanggan Measuring Customer Satisfaction Measuring Customer Satisfaction
12.3 – Indikator Kepuasan Pelanggan Customer Satisfaction Indicators Customer Satisfaction Indicators
12.4 – Feedback dan Survei Kepuasan Pelanggan Customer Satisfaction Surveys and Feedback Customer Satisfaction Surveys and Feedback
12.5 – Mengoptimalkan Kepuasan Pelanggan untuk Loyalitas Optimizing Customer Satisfaction for Loyalty Optimizing Customer Satisfaction for Loyalty
Pertemuan 13 Market Strategy Development 13.1 – Merancang Strategi Pasar Developing Market Strategy Developing Market Strategy
13.2 – Memahami Pasar Sasaran Understanding Target Market Understanding Target Market
13.3 – Menyusun Marketing Mix Building the Marketing Mix Building the Marketing Mix
13.4 – Strategi Penetrasi Pasar Market Penetration Strategy Market Penetration Strategy
13.5 – Implementasi Strategi Pemasaran Implementing Marketing Strategy Implementing Marketing Strategy
Pertemuan 14 Presentasi Hasil Market Research 14.1 – Menyusun Laporan Market Research Preparing Market Research Report Preparing Market Research Report
14.2 – Format Laporan Market Research Formatting Market Research Report Formatting Market Research Report
14.3 – Membuat Presentasi Efektif Creating Effective Presentations Creating Effective Presentations
14.4 – Teknik Penyampaian Presentasi Presentation Delivery Techniques Presentation Delivery Techniques
14.5 – Evaluasi dan Tanggapan dari Presentasi Evaluating and Responding to Presentations Evaluating and Responding to Presentations
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