Nama : Sultan Chairul

Nim : 2581484737

Module 6: Communicating Negative News

Focus: Learning how to deliver difficult news (e.g., rejections, policy changes, performance issues) clearly, professionally, and empathetically.
Suggested Online Materials:
1. Study the “indirect” and “direct” approaches for delivering bad news.
2. Read articles on crisis communication and managing public relations.
3. Find examples of company press releases that address negative events.
Checklist Questions:
1. When is it more appropriate to use the indirect approach for negative news? When is the direct approach better?

1. Direct vs Indirect Approach for Negative News

Indirect approach (softening the message first) is better when:
1. The news is sensitive or disappointing
2. The reader may react emotionally
3. You want to maintain goodwill and relationships
Example: Rejecting a job applicant or denying a request
Direct approach (stating the message immediately) is better when:
1. The message is routine or expected
2. The audience prefers clarity and speed
3. The impact is not highly emotional
Example: Informing a team about a minor policy change

Draft an email to a job applicant informing them that they were not selected for the position. Use a sensitive and professional tone.

2. Rejection Email to Job Applicant

Subject

Update on Your Job ApplicationUpdate on Your Job Application

Dear [Applicant’s Name],

Thank you for your interest in the [position name] at [Company Name] and for taking the time to participate in our selection process. We truly appreciate the effort you put into your application.

After careful consideration, we regret to inform you that we will not be moving forward with your application at this time. We had many strong candidates, and this was not an easy decision.

We sincerely thank you for your interest in joining our team and encourage you to apply for future opportunities that match your skills and experience.

Wishing you all the best in your job search.

Kind regards,
[Your Name]